Frequently Asked Questions

What is the purpose of the branding project?

Why do we need to review and refine our image?

What happened to the slogan "America's Arctic University"?

But how can one brand possibly represent UAF in its entirety?

Who's involved in the project?

Why is this a priority now?

Can department logos continue to be used?

Are we going to have to redesign, reprint or throw out all of our publications, brochures, etc.? If so, is there a budget for that?

What UAF logo is currently in use? If I'm designing something now that will be used for a while, what logo should I use?

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