Sport and Recreation Business
Bachelor's Degree Program
Prepare for a career you love! Our degree prepares you for careers in sport, recreation and tourism at one of the top outdoor and recreational schools in the nation. The bachelor’s in sport and recreation business at UAF combines business, leadership and hands-on education to train graduates to make an immediate impact in organizations.
The degree offers concentrations in recreation management or sport management. In both concentrations, you’ll be challenged to apply classroom content to real-world situations, gaining valuable resume-building experience in the process. Earning your bachelor’s degree in our AACSB accredited program will also give you an edge with employers in the highly competitive world of sport and recreation business.
Do you live outside of Alaska, or are you looking for more flexibility to balance work and education? You can earn your degree in sport management online from anywhere in the country, or take a mix of online and face-to-face classes.
What Is Sport Management?
Sport management is one of the two concentrations within the Bachelor of Sport and Recreation Business degree. Sport management involves working on the business side of sports. The business side of sports includes everything from accounting, to fundraising, to marketing and event management. Sport management professionals work for professional teams, stadiums, colleges and universities, sports marketing firms, and many other organizations! Similar to sport management, recreation managers work on the business side of recreation. Managing a recreation facility, managing a hunting/fishing outfitter, being an entrepreneur, or working for a major recreation retailer are all examples of careers in recreation management! Sport and recreation management is a competitive field—a good first step to getting a job is earning a bachelor’s degree in sports and recreation business from UAF.
Get more information
Why Earn Your Degree in Sport and Recreation Business at UAF?
Whether you’re an athlete or an outdoor enthusiast, sport management and recreation management allow you to pursue your passion and work in a fast-growing industry. There is no other program in Alaska, and few in the country, that will prepare you for careers in sport management or recreation management like the sport and recreation business degree at UAF.
My internship with the production team for Rugby World Cup Sevens 2018 gave me a unique opportunity to see how media messages are planned for audiences at major sporting events. As a business student, I understand the impact advertising and sponsor funds have on game day production, and I thoroughly enjoyed being a part of media production for this event. This experience gave me the opportunity to grow myself professionally and apply the lessons I learned in my classes to the real world. By continuing to study marketing and game entertainment at the College of Business and Security Management and through my position as marketing programs coordinator for the UAF Athletics Department, I am increasing my knowledge about sport management and sport business. Combining all of these things is setting me up to be competitive in the workforce. Sierra Kinworthy, sport management major
Hear more about the Bachelor of Sport and Recreation Business
What Can You Do With a Sport and Recreation Management Degree?
With a booming tourist industry and endless possibilities for outdoor recreation and sports, Alaska offers unique opportunities for sport and recreation business majors. Our degree will prepare you to get started in a variety of sport and recreation management jobs and provide a strong knowledge foundation to build on throughout your career.
Explore Classes for the Sport and Recreation Business Program
The bachelor’s in sport and recreation business emphasizes critical business areas including accounting, marketing, management, sales and finance and applies them to the sport, recreation and tourism industries.
Get Started on Your Degree in Sport and Recreation Business
Take the next step toward earning your bachelor’s degree in sport and recreation business. We have the resources to help you get started.
Talk to an Advisor
Have questions? Our expert advisors are here to guide you every step of the way. Let us know how we can help.
Transfer to UAF
Transferring to UAF? We can walk you through the process and help make sure you get the most out of the credits you’ve earned.