Dr. Margaret C. Keiper

Dr. Margaret C. Keiper

Peggy Keiper

Director, Sport and Recreation Business Program
Associate Professor, Business Administration
209 Bunnell Building
(907) 474-5905


Research and Scholarly Interests

Innovation in Sport, Psychometrics Measures, Digital Marketing Automation & Analytics, Pedagogical Innovations, Sport Marketing/Sales/Events



Ph.D., 2014, Sport Administration, University of New Mexico, With Distinction

M.B.A, 2010, Lynn University

B.A., Mathematics, Lakeland University

B.A., Marketing, Lakeland University

B.S.B.A, Business Administration, Trine University


Recent Publications

Keiper, M. C., White, A., Carlson, C. D., & Lupinek, J. M. (2021). Student perceptions on the benefits of Flipgrid in a HyFlex learning environment. Journal of Education for Business96(6), 343-351.

Berry, K., Boyer-Davis, S., Keiper, M., & Richey, J. (2021). The relationship between the ethical behavior of peers and grit: Evidence from university business classes. Journal of Business and Accounting, 43.

Berner, C., Lupinek, J. M., Arkell, J., & Keiper, M. (2021). A Pareto Principle Analysis of the NBA: How Production Distribution Affects Team Success. Global Sport Business Journal, 8(1), 51-65.

Keiper, M. C., & Barnes, J. (2020). Small business success: Factors influencing the NBA’s D-league. Journal of Small Business and Enterprise Development, (28)1, 85-101. 

Keiper, M. C., Berry, K., & Richey, J. (2020). Factors influencing perception of ethical behavior of peers: Time, emotional intelligence, and ethical behavior of self. e- Journal of Business Education & Scholarship of Teaching, (14)1, 189-203.

Keiper, M. C., Sieszputowski, J., Morgan, T., & Mackey, M. (2019). Employability skills: A case study on a business-oriented sport management program. e-Journal of Business Education & Scholarship of Teaching, 13(1), 59-69.

Hall, S., Manning, D., Keiper, M., Jenny, S., & Allen, B. (2019). Stakeholders’ perception of critical risks and challenges hosting marathon events: An exploratory study. Journal of Contemporary Athletics, 13(1), 11-22.

Jenny, S., Keiper, M., Taylor, B., Williams, D., Gawrysiak, J., Manning, R., & Tutka, P. (2018). eSports venues: A new sport business opportunity. Journal of Applied Sport Management, 10(1).

Keiper, M., Williams, D., & Fried, G. (2017). Who’s stealing cookies from the cookie jar?: A case study in sport financial fraud. Case Studies in Sport Management, 6(1), 39-47.

Keiper, M., Manning, R., Jenny, S., Olrich, T., & Croft, C. (2017). No reason to LoL at LoL: The addition of eSports to intercollegiate athletic departments. Journal for the Study of Sports and Athletes in Education, 11(2), 143-160.

Manning, R., Keiper, M., & Jenny, S. (2017). Pedagogical innovations for the millennial sport management student: Socrative and Twitter. Sport Management Education Journal, 11(1), 45-54.

Jenny, S., Manning, R., Keiper, M., & Olrich, T. (2017). Virtual (ly) athletes: Where eSports fit within the definition of “sport.” Quest, 69(1), 1-18.

Manning, R., Jenny, S., Keiper, M., & Drane, D. (2016). Hall of shame revisited: The appropriateness and legal implications of employer-sponsored dodgeball and kickball events. Journal of Contemporary Athletics, 10(3), 215.

Eickhoff-Shemek, J., & Keiper, M. (2014). High-intensity exercise and the legal liability risks. ACSM's Health & Fitness Journal, 18(5), 30-37.

Seidler, T., Fried, G., Young, S., Keiper, M., & Eickhoff-Shemek, J. (2014). A muddied industry: Essential risk management strategies for mud run participants, race organizers, and sponsors—Part II. ACSM's Health & Fitness Journal, 18(5), 42-45.

Keiper, M., Young, S., Fried, G., & Seidler, T. (2014). The legal implications of obstacle racing and suggested risk management strategies. Journal of Legal Aspects of Sport, 24(2), 78-95.



Hunting, Fishing, Basketball, Drawing, Painting


Courses Taught

BA 281, BA 390, BA 421, BA 481, MBA 691