Trademark & Logo Use

block letters of UAF in a blue color with a white polar bear in the middle of the A the words University of Alaska Fairbanks is to the right of the block letters

Introduction to Licensing and Trademarks

The University of Alaska Fairbanks Licensing and Trademark Program was developed to promote, enhance, evaluate and protect the University's identity and brand, ensuring the proper and appropriate use of its name, logos and trademarks with the United States Patent and Trademark Office.

As defined by the U.S. Patent and Trademark Office, "a trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/service." 

A strong visual identity contributes to the University of Alaska Fairbanks reputation and brand, increases our ability to recruit outstanding students, staff and faculty, and allows us to engage alumni, donors and friends. Using consistent visual elements builds greater awareness and recognition of the University.

The goals of the University of Alaska Fairbanks Licensing and Trademark Program are to:

  • Ensure the proper use of trademarks, service marks, logos and insignias on products associated with the University to maintain standards in keeping with the quality of the University of Alaska Fairbanks.
  • Protect the University's reputation, good name and image by permitting only appropriate uses and assuring that only quality products bear the University's name, initials or logos through requiring that official licensees be used to imprint or produce any product bearing UAF marks unless they are produced on campus by authorized units.
  • Generate royalty income to benefit UAF and student scholarships.

These policies and procedures are designed to provide guidance for users and to ensure that institutional images follow high standards benefitting the University. 

View the Licensing and Trademarks Policy

The Licensing and Trademark Program is administered by Dining Services and Contract Operations. Please contact us with any questions at 907-474-6661, or email


Securing Approvals on Branded Merchandise

The name University of Alaska Fairbanks, the initials UAF, the UAF logo and the word Nanook(s) are trademarks of the University of Alaska Fairbanks and are reserved for official UAF use.

University Relations reviews all designs incorporating UAF’s marks that are affixed to promotional items being offered for sale or free distribution to the public. Please visit the University Relations website for guidance on proper branding.

Approval of artwork is required prior to production of the merchandise:
Send your artwork or design questions to


Becoming A Licensed Vendor

Learfield Licensing Partners is the primary licensing agent for UAF. As such, Learfield Licensing Partners is responsible for administering the licensing program; including processing of vendor applications, collecting royalties, and enforcing proper trademark usage. 

Learfield Licensing Partners holds a seat on the Fair Labor Association's University Advisory Council and Executive Committee as well as regularly attends meetings and industry events covering anti-sweatshop considerations. Learfield Licensing Partners requires all active licensees to disclose detailed information regarding manufacturing locations used to produce licensed merchandise. Manufacturers applying for a license are required to disclose this information during the application process.



About Learfield Licensing Partners

Licensing Process

Licensing Agreement Options

Contact Learfield Licenisng Partners

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