All advertisements placed by or on behalf of the University of Alaska Fairbanks need to contain certain essential elements. Anyone involved in placing and/or designing ads for UAF is encouraged to use this checklist as a guide to make sure these elements are included or addressed. Unless otherwise noted, these elements apply to all print, radio, television and web advertising.
- Event specifics
Name, date, time, place of game or event (if applicable)
- UAF website
www.uaf.edu or department's website (whichever is applicable)
- Contact information
Phone number, email address (if applicable)
- Broadcast availability
If the game(s) or event(s) being advertised will be broadcast via radio, TV and/or web streaming, be sure to include this information in the ad.
- Required language
The short version of the nondiscrimination statement is required for PRINT ads. Federal law requires that the short (if space allows) or micro combination AA/EO and nondiscrimination statement to appear on all UAF print, multimedia and web publications designed for external distribution. Optionally, the accreditation statement may also be included.
- UAF logo
Print and TV ads must include the UAF logo or one of the unit's official UAF signature graphics. The logo should not be smaller than 1/2" across in print ads. Logos and full usage guidelines can be found online at www.uaf.edu/logo/.
- UAF name
Print, radio and TV ads must include "University of Alaska Fairbanks" in the copy or as part of the logo. "UAF" may be used instead of "University of Alaska Fairbanks" in radio ads when appropriate. Do not use a comma, dash or hyphen between Alaska and Fairbanks.
- Review and approval
Before any ad is published or broadcast, a proof or script should be reviewed by others for accuracy. University Relations staff members are available for consultation and review of your ads. Call 907-474-6281 (if you need assistance) or submit the project request form to request a review.