Websites

All UAF websites must:

Note: OU Campus website templates meet the UAF website requirements by default.

 

The Office of Information Technology is replacing the web content management system Roxen with OU Campus at UAF and UA Statewide. Migration of websites from Roxen to OU Campus began in fall 2018. OU Campus templates feature more design flexibility, additional components, and have mobile-friendly responsive design.

Hosting, support, basic website creation and editor administration for OU Campus websites is managed by OIT, free of charge to UAF departments. Additionally, OU Campus website templates meet the UAF website requirements by default, and are automatically included in UA's Google Custom Search Engine located in the official web banner above. Developing a UAF website on a non-OIT-supported server or platform is not advised.

The official UAF web banner (as seen at the top of this page) is required on all official UAF department or program websites. Use of the UAF banner is reserved for official UAF department and program websites and may not be used on nonaffiliated sites.

If there is a question about whether or not your site qualifies to use the official web banner, or if you need assistance applying the banner to a website not hosted on OU Campus, contact a University Relations web developer at uaf.web@alaska.edu or 907-474-6281.

The official UAF web banner should be a UAF blue bar at the top of the page and contain the UAF logo with the words "UNIVERSITY OF ALASKA FAIRBANKS" in a single line on the left. The logo and words should be linked to the UAF home page at https://uaf.edu/

UAF official web banner
Official UAF web banner example

If you are developing a UAF website on the New Google Sites, follow the instructions below to apply the UAF brand your website.

  1. Hover over the top of your New Google Sites website and click "Add logo".
  2. Upload the horizontal UAF logo or your unit's horizontal UAF unit signature. If your unit does not have a unit signature, you can request one from uaf-logo@alaska.edu.
  3. Hover over the bottom of your New Google Sites website and click "Add Footer".
  4. From the Insert>Layouts pane on the right, select desired text and image layout and drag it to the footer.
  5. Insert the UAF logo and link the UAF logo to https://uaf.edu/.
  • Page title, headings and subheadings
    • Concise (50-60 characters max with spaces)
    • Contains keyword(s)
    • Avoid acroynms
  • Meta description
    • Concise (130 characters max with spaces)
    • Contains keyword(s)
    • Avoid acronyms
    • Active voice
  • Page body content
    • Break up text with headings and subheadings (see above)
    • Contains keyword(s)
    • Plain language
    • Active voice
    • Short paragraphs
    • Short sentences
    • Bulleted lists
    • Optimize text with free tools for grammar, spelling, readability.
  • Links
  • Images
    • File names should be descriptive, avoid spaces and special characters.
    • Image descriptions (alt tags) should be meaningful/concise (130 characters max with spaces)
    • Strive for consistent image size/crop on all images
      • Headings: 1920x720 pixels recommended
      • Body: 600x400 pixels recommended
    • Strive for a file size under 150kb
      • Faster page load is better for Search Engine Optimization, mobile/rural/international/limited-bandwidth users
    • Images MAY NOT be used as a substitute for written webpage content.
  • PDFs and Word documents
    • Indicate in link that users will be downloading a document: "Application form (PDF)"
    • PDF/Word forms SHOULD also have a Google or DocuSign version.
    • PDF/Word documents MAY NOT be used as a substitute for written webpage content.
  • Video/audio
    • Video must have captions
    • Audio must have transciptions

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