Business Administration
Admittance to 300- and 400-level School of Management courses will be granted only to students with upper-division standing. Others will be admitted only with the written permission of the appropriate department head. Students enrolling in School of Management courses are expected to have completed the necessary prerequisites for each course.
A $25 per semester student computing facility user fee will be assessed for any student taking one or more AIS, ACCT, BA and ECON courses except ECON 100X). This fee is in addition to any lab/material fees.
BA 151 3 Credits
Introduction to Business (s)
Business organization, nature of major business functions such as management,
finance, accounting, marketing, personnel administration. Opportunities and
requirements for professional business careers. Also available via Independent
Learning. (3 + 0) Offered Fall, Spring
BA 253 1–3 Credits
Internship in Business
Supervised work experience in an approved position related to the student’s
career interests or objectives. Number of credits depends on type of position
time worked. No student can count more than eight internship credits towards
a degree. (Prerequisite: Approval of program or department head.) (0 + 1–3)
Offered Fall, Spring
BA 254 3 Credits
Personal Investing
Emphasis on personal stock market investing. Includes other areas of investing.
(Note: Intended for students and people from the community.) (3 + 0)
Offered Fall, Spring
BA 307 3 Credits
Personnel Management
Introduction to management principles and personnel practice in industry, analysis
of labor-management problems, methods and administration of recruiting, selecting,
training and compensating employees, and labor laws and their applications.
(Prerequisite: Upper division standing.) (3 + 0) Offered Fall, Spring
BA 317W 3 Credits
Employment Law
Basic personnel and human resource management law, including labor law and
current management practices in administering collective bargaining agreements.
Emphasis on the major federal and Alaska state laws affecting personnel management.
(Prerequisites: BA 307 or concurrent enrollment in BA 307; ENGL 111X; ENGL 211X
or ENGL 213X or permission of instructor; upper division standing.) (3 + 0)
Offered Fall or Spring
BA 323X 3 Credits
Business Ethics
Grounding in ethical theories and basic issues of moral thought, with examples
which highlight the pitfalls in practical ethics which future managers are
likely to face, and the need to design organizations so as to promote ethical
behavior. (Prerequisites: Upper division standing, BA 151.) (3 + 0)
Offered Fall, Spring, Summer As Demand Warrants
BA 325 3 Credits
Financial Management
Time value of money, bond and stock valuation, capital budgeting, risk-return
trade-off and option pricing. (Prerequisites: Upper division standing, ECON
200, STAT 200, MATH 262X. Recommended: ECON 227.) (3 + 0) Offered
Fall, Spring
BA 326 3 Credits
Principles of Advertising
(Cross-listed with JRN 326)
Advertising including strategy, media use, creation and production of advertisements
and measurement of advertising effectiveness. Also available via independent
learning. (Prerequisite: Upper division standing.) (3 + 0) Offered
Alternate Year
BA 330 4 Credits
The Legal Environment of Business
The judicial system, legal processes, administrative procedures, law of torts,
contract and agency government regulation of business, business ethics, corporate
social responsibility and the uniform commercial code. (Prerequisite: Upper
division standing.) (4 + 0) Offered Fall, Spring
BA 343 3 Credits
Principles of Marketing
Management of a firm’s marketing effort focusing on products, distribution,
pricing and promotion to targeted consumers. Practices appropriate to domestic
or international, small or large, goods or services and for-profit or nonprofit
organizations included. Also available via Independent Learning. (Prerequisite:
Upper division standing.) (3 + 0) Offered Fall, Spring
BA 360 3 Credits
Operations Management
Operations management with an emphasis on the systematic planning, design and
operation of the processes that produce goods and deliver services that customers
recognize to be of superior quality. Topics include operations strategy, process
design, quality, statistical process control, project scheduling, material
requirements planning and just-in-time systems. (Prerequisites: AIS 101, ECON
200, 227, upper division standing.) (3 + 0) Offered Fall, Spring
BA 374 3 Credits
Introduction to E-Commerce
Introduction to E-Commerce, which is changing the way individuals communicate,
shop, invest, learn and stay informed about the world. Topics covered include
technological foundations of E-commerce, diversified applications and E-business
project. A website and development plan will be designed in the course. E-business
concepts and skills will be explored and developed. (3 + 0) Offered
Fall
BA 376 3 Credits
Strategy for Emerging Businesses
Introduction to business strategy. Provides students with a broad knowledge
of emerging business, particularly E-business and Bio-business. Focuses on
the management of emerging business. Topics include features of emerging technologies,
application of emerging technologies, formulatin and implementation of the
strategies of business. (Recommended: BA 374.) (3 + 0) Offered Spring
BA 390 3 Credits
Organizational Theory and Behavior
Understanding how and why organizations behave as they do, assessing whether
the behavior is functional or dysfunctional, and learning to understand and
change motivation, leadership, communications, group dynamics, conflict management,
layout, technology, structure and policies to create high-functioning organizations.
(Prerequisite: Upper division standing.) (3 + 0) Offered Fall, Spring
BA 423W 3 Credits
Investment Analysis
Introduction to investment analysis. Presents an understanding of the investment
environment and analytical tools in investing. Intended for undergraduate students.
(Prerequisite: BA 325; ENGL 111X; ENGL 211X or ENGL 213X or permission of instructor.)
(3 + 0) Offered Spring
BA 424 3 Credits
Real Estate and Alternative Investments
Develop skills required to value and finance residential and commercial real
estate. Financing instruments, markets and taxation issues specific to real
estate are covered in the first half; alternative investments such as REITs
will be presented in the second half of the course.(Prerequisite: Upper division
standing; BA 325.) (3 + 0) Offered Spring
BA 436 3 Credits
Consumer Behavior (s)
(Cross-listed with PSY 436)
Effects of nationality, culture, social class, family, personality, symbolism
and persuasion on consumptive behavior. Qualitative methodologies such as focus
groups covered. (Prerequisites: Upper division standing.) (3 + 0)
Offered Fall or Spring
BA 441 3 Credits
Promotion Management
Advertising, publicity, sales management, sales promotion, direct marketing
and the interrelationships necessary for effective promotions in domestic or
international, small or large, goods or services, and for-profit or nonprofit
organizations. (Prerequisite: BA 343 highly recommended, upper division standing.)
(3 + 0) Offered Fall or Spring
BA 445W 3 Credits
Marketing Research
Basic processes and tools of marketing research with emphasis on utilization
of research findings as an integral part of the managerial decision-making
process. Techniques of quantitative data-gathering and analysis to solve a
marketing problem. Practices appropriate to domestic or international, small
or large, goods or services, and for-profit or nonprofit organizations. (Prerequisites:
BA 343; ENGL 111X; ENGL 211X or ENGL 213X or permission of instructor; STAT
200 or equivalent; and upper division standing.) (3 + 0) Offered
Fall or Spring
BA 447W,O 3 Credits
Compensation Management
Theory and practice of wage and salary, benefits and risk management. Planning,
administration, auditing, adjusting and budgeting for compensation and risk.
(Prerequisite: BA 307; COMM 131X or 141X; ENGL 111X; and upper division standing.)
(3 + 0) Offered Fall or Spring
BA 453 3 Credits
Internship in Business Administration
A supervised practical work experience to enable students to apply their course
work in a business environment. Admission dependent upon approved sponsorship
arrangements. (Prerequisites: Upper division standing and permission of instructor.)
(0 + variable) Offered As Demand Warrants
BA 454O 3 Credits
Student Investment Fund
” Hands-on” experience in portfolio management. Students will be
making investment and diversification decisions affecting the $500,000 Student
Investment Fund. (Prerequisite: BA 325 or equivalent; COMM 131X or 141X; and
permission of instructor.) (3 + 0) Offered Fall, Spring
BA 455 3 Credits
Portfolio Management
The second course involved with the "hands-on” management of the
$500,000 Student Investment Fund. Students will carry out the duties of the
officers of the fund and will be responsible for the portfolio diversification
and management decisions affecting the fund. (Prerequisite: BA 454, upper division
standing and permission of instructor.) (3 + 0) Offered Fall, Spring
BA 456W 3 Credits
Small Business Management
Operations and special problems of the small business with emphasis on both
existing firms and new ventures. Starting new businesses, buying going concerns,
acquiring and operating franchises, establishing lines of credit, management,
legal matters, profit planning, pricing, inventory levels, record systems,
tax regulations and employee supervision. (Prerequisites: ACCT 261, 262; ENGL
111X; ENGL 211X or ENGL 213X; and senior standing in BA; or permission of instructor.)
(3 + 0) Offered Fall or Spring
BA 457 3 Credits
Training and Management Development
Theory and practice of employee training programs, needs assessments, learning
theories, instructional design, training techniques and evaluation, management
development and career development techniques and practices. (Prerequisites:
BA 307, upper division standing.) (3 + 0) Offered Fall or Spring
BA 460O 3 Credits
International Business
Relationships among nations with particular emphasis on the business, economic
and sociocultural institutions that influence the performance of managers.
Formulation of objectives, strategies and organizational structures within
the context of international diversity. (Prerequisites: COMM 131X or 141X;
upper division standing; and all 300-level requirements completed.) (3 + 0)
Offered Fall or Spring
BA 461 3 Credits
International Finance
Development of analytical skills, logical thought processes and information
literacy necessary to make and implement investment decisions in a global setting.
(Prerequisite: BA 325.) (3 + 0) Offered Fall
BA 462O 3 Credits
Corporate Strategy
An integrative approach to strategy formation and implementation to achieve
organization goals. Students will be introduced to theoretical perspectives
and associated methodologies directed toward resolving the unstructured problems
and opportunities which confront general managers at the highest levels of
an organization. (Prerequisites: COMM 131X or 141X; all 300-level business
administration, accounting and economics common body of knowledge requirements;
and upper division standing.) (3 + 0) Offered Fall, Spring
BA 490 3 Credits
Services Marketing
Marketing principles in the service sector with special emphasis on such service
industries as financial, retailing and tourism. Includes practices appropriate
to domestic or international, small or large, and for-profit organizations.
(Prerequisite: BA 343 highly recommended, upper division standing.) (3 + 0)
Offered Fall or Spring
BA 491 3 Credits
Current Topics in Marketing
Examines current marketing trends with regard to production, distribution,
promotion, pricing and target markets. Focus on trends in Alaska, the U.S.
and worldwide. (Prerequisite: BA 343 highly recommended, upper division standing.)
(3 + 0) Offered Fall or Spring
BA 607 3 Credits
Human Resources Management
The study of the effective management of human resources in organizations to
include employee planning and recruiting, selection and orientation, training
and career development, performance evaluation, compensation, EEO, occupational
safety and health, and labor relations. (Prerequisites: M.B.A. standing; M.S.
Engineering Management standing.) (3 + 0) Offered Fall or Spring
BA 617 3 Credits
Organizational Theory for Managers
Overview of the history, concepts, literature and applications in organizational
theory. Emphasis on applications and cases applying organizational theory concepts
to management. (Prerequisite: M.B.A. standing.) (3 + 0) Offered Fall
or Spring
BA 620 3 Credits
Portfolio Theory and Asset Pricing
Examination of modern normative portfolio theory and asset pricing. Includes
mathematics of portfolio analysis, single-period risk and return measures,
and the process of optimal portfolio selection. (Prerequisites: M.B.A. standing.)
(3 + 0) Offered Fall or Spring
BA 630 3 Credits
Derivative Securities
Derivative securities including options strategies, binomial and Black-Scholes
pricing models, commodity and interest-rate futures, hedging strategies using
options and futures, and risk management. (Prerequisite: M.B.A. standing.)
(3 + 0) Offered Fall or Spring
BA 643 3 Credits
Marketing Management
A managerial approach to examining processes for identifying prospective opportunities,
as well as review of marketing mix elements relating to planning, developing
and implementing marketing plans. Topics include market segmentation, buyer
behavior, product policy and strategy, pricing, promotion and sales force management,
distribution channel policy, competitive behavior, market research and marketing
ethics. (Prerequisite: M.B.A. standing; M.S. Engineering Management standing.)
(3 + 0) Offered Fall or Spring
BA 647 3 Credits
Compensation Issues and Management
Examination of the pay model, focusing on the strategic policies of alignment,
competitiveness, contributors and administration as it relates to remuneration
of employees. Includes techniques in the pay model, especially in job evaluation
and the point method. Includes hands-on creation of a pay system that incorporates
the concepts of internal consistency (internal equity), external competitiveness
(external equity) and employee contributions (individual equity). Includes
discussion of factors such as efficiency of pay/compensation along with fairness
and compliance with the law. (Prerequisite: M.B.A. standing.) (3 + 0)
Offered Summer, As Demand Warrants
BA 660 3 Credits
Seminar in Operations Management
Exploration of fundamental and current operations management issues in services
and manufacturing. Emphasis on principles of systems management and quality
management. (Prerequisite: M.B.A. standing. Next offered 2005-06) (3 + 0)
Offered Alternate Fall or Spring
BA 670 3 Credits
Seminar in Multinational Business Management
An advanced seminar expanding management education from the domestic to the
international arena. Concentration is given to the strategy and structure of
the multinational enterprise; the industrial developing and command economies
in transition; the movement of capital, people, product and technology across
national borders; and the sociocultural influences on international trade and
investment. (Prerequisites: M.B.A. standing; M.S. Engineering Management standing.)
(3 + 0) Offered As Demand Warrants
BA 671 3 Credits
International Management in the European Context
Course is conducted as part of an intensive summer program in Europe. M.B.A.
students study the institutional and cultural environment for doing business
in and with Europe. Includes site visits to relevant companies in Northern
Europe. (Prerequisites: M.B.A. standing. Must be taken in conjunction with
BA 672. Course offered in Europe.) (3 + 0) Offered Summer, As Demand
Warrants
BA 672 3 Credits
International Management: Industry and Functional Differences
Course is conducted as part of an intensive summer program in Europe. M.B.A.
students study selected industries and functions where U.S. business practices
differ from their European equivalents. Areas of focus are selected in part
to reflect those aspects of Northern European business most relevant to Alaskan
M.B.A. students. Includes site visits to relevant companies in Northern Europe.
(Prerequisites: M.B.A. standing. Must be taken in conjunction with BA 671.
Course offered in Europe.) (3 + 0) Offered Summer, As Demand Warrants
BA 673 3 Credits
Management of E-Commerce
E-Commerce changes the way individuals communicate, shop, invest, learn and
stay informed about the world. Topics covered include technological foundation
of E-commerce, diversified applications and E-business project. A website and
development plan will be designed in the course. E-business concepts and skills
will be explored and developed. (Prerequisites: M.B.A. standing.) (3 + 0)
Offered Fall or Spring
BA 674 3 Credits
Business of Information and Biotechnology
Course designed to provide students with management skills for handling the
challenges in emerging business, particularly E-business and Bio-business.
This course lays down a solid foundation for both managers and researchers
to deal with management issues in related areas. Covers structure of emerging
technologies, key usage of new technologies and management challenges in emerging
business. (Prerequisites: M.B.A. standing. Recommended: BA 673.) (3 + 0)
Offered Fall or Spring
BA 675 3 Credits
Quantitative Methods for Managers
The objective of this course is to provide the student with an in-depth treatment
of quantitative research methods in an applied context. Hence the focus of
the course is not the mathematical derivations and properties of statistical
techniques, but rather the usefulness of those techniques to the managerial
decision making process. Research skills are presented as a set of tools that
enable managers to make better decisions. (Prerequisites: M.B.A. standing.)
(3 + 0) Offered Fall or Spring
BA 680 3 Credits
Financial Markets and Strategy
Capital markets and major financial theories that explain how to value financial
instruments. Examines how these theories can be used by corporations to evaluate
their real investments. Exploration of how firms choose among various instruments
for financing operations and how these instruments help firms management risks.
Corporate financial decisions are viewed as part of the overall corporate strategy
of firms, affecting real investment and operating strategies, product market
strategies and the ways in which executives are compensated. (Prerequisite:
M.B.A. standing.) (3 + 0) Offered Fall or Spring
BA 681 3 Credits
Fixed Income Securities and Markets
Fixed income securities and markets including treasury securities, agency securities,
mortgage backed securities, corporate securities, municipal bonds and derivatives.
Introduces technical issues relating to duration, convexity and bond-portfolio
management. (Prerequisite: M.B.A. standing.) (3 + 0) Offered Fall
or Spring
BA 682 3 Credits
Financial Statement Analysis
Learn how to comprehend and critically evaluate financial statements. Building
on topics introduced in a first-year course in financial accounting we will
analyze additional disclosures that are typically included in financial statements.
These activities will be useful in tasks related to valuation, credit decisions,
competitor assessment and bankruptcy predictions. (Prerequisite: M.B.A. standing.)
(3 + 0) Offered Fall or Spring
BA 683 3 Credits
Advanced Topics in Marketing
Current topics and issues in marketing management, such as political marketing,
services marketing, marketing communications, marketing in Alaska, or other
relevant subjects. (Prerequisite: M.B.A. standing.) (3 + 0) Offered
Fall or Spring
BA 690 3 Credits
Corporate Strategy
An integrative approach to strategy formation and implementation (decision-making)
to achieve organization goals. Students will be introduced to theoretical perspectives
and associated methodologies directed towards resolving the unstructured problems
and opportunities which confront general managers at the highest levels of
an organization. (Prerequisites: M.B.A. standing; BA 690 is an advanced seminar
taken during the student’s last spring semester.) (3 + 0)
Offered Fall or Spring
BA 691 3 Credits
Advanced Topics in Business
An advanced course providing necessary training in developing managers’ ability
to excel in specialized areas of business such as entrepreneurship and risk
management. May be taken twice for credit when both instructor and topic changes.
(Prerequisite: M.B.A. standing.) (3 + 0) Offered Fall or Spring