Journalism and Broadcasting Courses
JB 101 (3 Credits) Fall
Introduction to Mass Communications (3+0) h
History and principles of mass communications and the role of information
media in American society. Introduction to professional aspects of mass
communications, including print and broadcast. Also available via Independent
Learning.
JB 102 (3 Credits) Spring
Introduction to Broadcasting (3+0) h
Principles of broadcasting as they relate to the people of the United
States, including history, government involvement, and social effects.
JB 105 (3 Credits) Spring
History of the Cinema (3+0) h
History and development of the medium of film in the United States and
abroad during the last 100 years. Content will vary each semester. Materials
fee: $25.00. Also available via Independent Learning.
JB 201 (3 Credits) As Demand Warrants
Writing for the Media (3+0) h
Basic journalism writing, including information gathering, grammar, word use
and style, news story structure, interviewing techniques, headline writing, and
writing for broadcast news. Emphasis on student mastery of clear, concise
writing. Available via audioconferencing. (Prerequisite: ENGL 111X or instructor
permission.)
JB 203 (3 Credits) Fall, Spring
Basic Photography (2+3) h
Photography fundamentals, including use of an adjustable camera, film and
exposure techniques, filters, flash techniques, and an introduction to color.
Darkroom procedures including black and white film processing and printing,
photograph design and composition. Students must have use of an adjustable
camera. Laboratory fee: $40.00.
JB 215 (3 Credits) Fall, Spring
Audio Production (2+3)
Sound production for radio, television, film, and stage amplifications.
Emphasis on writing, recording, control room techniques, and editing.
Laboratory fee: $25.00.
JB 217 (3 Credits) Spring
Introduction to the Study of Film (2+2) h
(Same as ENGL 217)
An appreciation course designed to introduce the student to the various
forms of cinematic art with special emphasis on humanistic and artistic
aspects. (Prerequisite: ENGL 111X.)
JB 240 (3 Credits) Spring
International Communications (3+0) h
Historical development of different mass communication systems around the
globe. The relationship between press philosophies and their practical
implementation. Mass communication systems of selected countries as
representative examples of generalized systems.
JB 301W (4 Credits) Fall, Spring
News Reporting and Writing (2+4) h
Finding and getting the story, writing the lead, developing story structure,
writing on deadline, editing copy, writing headlines and captions, cropping and
sizing pictures, and writing for broadcast news. Laboratory fee: $25.00.
(Prerequisites: ENGL 111 and ENGL 211, 213 or 311, junior standing or instructor
permission.)
JB 308 (3 Credits) Fall
Film and TV Criticism (3+0) h
Theoretical approaches to viewing, analyzing and evaluating film and
television program content. Laboratory fee: $25.00.
JB 311W (3 Credits) Fall, Spring
Magazine Article Writing (2+1) h
Writing articles for publication. Students repeating the course limited to
six credits. Laboratory fee: $25.00. (Prerequisite: JB 301 or permission of
instructor.)
JB 316 (3 Credits) Fall
Television Production (2+4)
Television production, floor directing, audio, camera, staging, lighting,
and switching. Materials fee: $40.00. (Prerequisite: JB 215 or permission of
instructor.)
JB 317W (3 Credits) Fall
Radio and Television News Writing (3+0)
Overview of radio and television news writing. Emphasis on intensive news
writing practice, including interviewing techniques, ethical issues and current
controversies, structure of television and radio news operations, and
electronic reporting experiences. (Prerequisite: JB 301 or instructor
permission.)
JB 320 (3 Credits) Spring
Journalism in Perspective (3+0) h
Present problems and trends in mass communication with emphasis on
historical development, including survey of world press coverage and problems.
(Prerequisite: Junior standing.)
JB 323 (3 Credits) Fall
Publication Editing (3+0)
Publication management and editing: content selection, design, editorial
responsibility, and economics of publishing. Laboratory fee: $25.00.
(Prerequisite: Junior standing.)
JB 324 (3 Credits) Spring
Typography and Publication Design (2+2)
Typography, layout, and design, coupled with a study of the methods of
printing production. Materials fee: $25.00. (Prerequisite: Permission of
instructor.)
JB 326 (3 Credits) Spring
Principles of Advertising (3+0)
(Same as BA 326)
Advertising including strategy, media use, creation and production of
advertisements and measurement of advertising effectiveness. (Prerequisite:
Junior standing.)
JB 340 (3 Credits) Spring
Mass Media and Society (3+0) s
The growth and development of mass media research in the U.S. in the
twentieth century. Methods used in media research, how the data are used by
media professionals, and how to evaluate current media research. Different forms
of research conducted using local media. Use of Neilson and Arbitron ratings
books.
JB 380 (3 Credits) Spring
Women, Minorities and the Media (3+0) s
(Same as WMS 380)
Examination of how women and minorities are portrayed in the mass media,
the employment of women and minorities in the media, as well as how accurately
the media reflects our society demographically. Presented from a feminist,
multi- culturalist perspective using a broad feminist analysis encompassing
issues of gender as well as class, race, age, and sexual orientation.
(Prerequisite: Junior standing.)
JB 389 (3 Credits) Fall
Internet and Electronic Resources (3+0)
(Same as LS 389)
Introduction to the Internet, its access techniques, its resources, and the
principles and skills necessary for using electronic resources. Resources will
include OPACs, on-line databases, electronic journals, and information content
databases. Students will be expected to have basic skills in library research,
computer literacy and/or journalism. Materials fee: $25.00. (Prerequisites: LS
100X, LS 101X or permission of instructor.)
JB 400 (1-3 Credits) Fall, Spring
Media Practicum (1+6)
Practical training in print or electronic communication. Participation at an
approved publication or broadcast station required. (Prerequisite: Senior
standing or permission of instructor.)
JB 402 (3 Credits) Fall
Advanced Photography (2+3) h
Continuation of JB 203. Emphasis on continuing development of photographic
skills by application of basic technical skills to a variety of areas of
photography. Laboratory fee: $40. (Prerequisite: JB 203 or instructor
permission.)
JB 403 (3 Credits) As Demand Warrants
Color Photography (2+3) h
Techniques of exposing and printing color negatives. Color theory in
photography, Advanced electronic flash techniques and studio work. Laboratory
fee: $50. (Prerequisite: JB 203 or instructor permission. Next offered:
1996-97.)
JB 404 (3 Credits) Fall
Photojournalism (2+3) h
Fundamentals of visual communication through photography; issues and
techniques of modern photojournalism; news, features, sports, and the photo
essay assignments as encountered at a daily newspaper; preparation of
photographs for publication. Students must have basic 35mm camera equipment.
Laboratory fee: $40. (Prerequisite: JB 203 or instructor permission.)
JB 405 (3 Credits) Alternate Years
Advanced Photography Seminar (2+3)
(Same as JB 605)
Advanced discussion of photojournalism and photographic topics. Topics
range from the photographic essay to the history of photography and working in
series. Weekly classroom meetings supplemented by field, studio, and darkroom
sessions. Laboratory fee: $40.00. (Prerequisite: Completion of two or more of
JB 402, JB 403, JB 404 and instructor permission.)
JB 407 (3 Credits) Alternate Year
Broadcasting Programming (3+0)
Programming practices at radio and TV stations, networks, cable companies
and relationship of the practices with sales, audience, and government.
(Prerequisites: JB 215 and JB 316 or permission of instructor. Next offered:
Fall 1997.)
JB 408 (3 Credits) Alternate Year
Media Management (3+0)
Overview of media management, including management theories, media
competition, media research, regulatory issues of concern to managers,
organizational planning, and future trends in media. Case studies in practical
problem solving techniques. (Prerequisites: Senior standing or permission of
instructor. Next offered: Spring 1998.)
JB 411W (3 Credits) Alternate Year
Advanced Writing for Publication (3+0) h
Writing advanced prose for publication in books or magazines. May be
repeated for credit with permission of instructor. Laboratory fee: $25.00.
(Prerequisite: JB 311 or permission of instructor. Next offered: Fall 1996.)
JB 413 (3 Credits) Fall
Mass Media Law and Regulation (3+0) s
Common law, statutory law and administrative law that affects the mass
media, including libel, copyright, access to the media, constitutional problems,
privacy, shield laws, and broadcast regulations. (Prerequisite: JB 301 or
permission of instructor.)
JB 415 (3 Credits) Spring
Electronic Newsgathering (2+2)
Electronic news gathering, electronic field production using remote
videotape equipment. Scriptwriting, budgets, location sound recording, interview
techniques, editing, videography, and other aspects of field production.
Materials fee: $40.00. (Prerequisites: JB 316, 317.)
JB 416 (3 Credits) Fall
Advanced TV News Production (1+6)
In-depth experience with television news production including electronic
newsgathering. Emphasis on producing broadcast quality news footage and
packages. Materials fee: $40.00. (Prerequisites: JB 316, 317 and 415.)
JB 424 (3 Credits) Alternate Year
Magazine Production (2+3)
Writing, photography, editing, design, layout, advertising, and circulation
through the editing and publication of a magazine under journalism faculty
supervision. Materials fee: $25.00. (Prerequisite: JB 301. Next offered: Spring
1998.)
JB 433 (3 Credits) Fall
Public Relations (3+0) h
Techniques, causes and consequences of influencing public opinion;
propaganda, mass communication and public relations as instruments of economic,
political, and social change. (Prerequisite: JB 301 or permission of
instructor.)
JB 440 (3 Credits) Fall
Ethics and Reporting in the Far North (3+0)
(Same as JB 640 and NORS
640)
Historical overview of media coverage of the northern frontier with focus
on journalistic ethics. Comparison made to media climate in third world
countries. Requires an essay on journalism ethics as related to the First
Amendment of the Constitution of the United States for 600 level.
JB 444W (3 Credits) Alternate Year
Advanced News Reporting (2+2) h
Advanced reporting of news with emphasis on public affairs. Develops
sophisticated news judgment, writing and investigative reporting skills for
print and electronic media. Laboratory fee: $25.00. (Prerequisites: JB 301,
junior standing or permission of instructor. Next offered: Spring 1997.)
JB 460 (3 Credits) As Demand Warrants
History of German Film (3+0) h
(Same as GER 460)
In-depth study of a representative selection of films from the 1920's to the
present, taught in English and German (films will be in German with English
subtitles). Students of German will have a special discussion session in
German and will do reading and writing in German. (Prerequisite: Junior
standing or permission of instructor.)
JB 484 (3 Credits) Spring
Multi Media Theory and Practice (2+3) h
(Same as JB 684, ART 484
and ART 684)
Study of theory and techniques needed to produce multi media with a special
project for a university or community agency as the required final. For the
purpose of this course multi media is defined as computer based, user-driven
products with audio, visual and text components and also video or film where
appropriate. Materials fee: $75.00. (Prerequisites: Understanding of
computer graphics (programs like Illustrator, Freehand, etc.) plus some mastery
of a specialty like writing, art or television production.)
JB 586 (3 Credits) As Demand Warrants
Teaching Broadcast Journalism (3+1)
An intensive 10-day seminar in teaching broadcasting for middle and high
school teachers and advanced students. Provides hands-on technical training as
well as insight into the business, public relations, legal and ethical aspects
of broadcasting. (Prerequisites: Permission of instructor.)
JB 601 (3 Credits) Alternate Years
Communication Methodologies (3+0)
(Same as COMM 601)
Communication 601 is a required core course for the Master's Degree in
Professional Communication. The student will be introduced to the range of
methodologies that are used to produce both practical and theoretic knowledge in
the discipline. Both qualitative and quantitative approaches to knowledge
building will be addressed. Students will learn the relationships between
scientific questions, appropriate selection of methodology, and types of
knowledge products.
JB 605 (3 Credits) Alternate Years
Advanced Photography Seminar (2+3)
(Same as JB 405)
Advanced discussion of photojournalism and photographic topics with field,
studio, and darkroom sessions. Topics will range from the photographic essay to
the history of photography and working in series. Weekly classroom meeting will
be supplemented by field, studio, and darkroom sessions. Materials fee: $40.00.
(Prerequisites: Completion of two or more of JB 402, JB 403, JB 404 and
permission of the instructor.)
JB 611 (3 Credits) Spring
Advanced Writing for Publication (3+3)
An intensive writing course focused on producing books and in-depth
magazine features. Emphasis will be on writing, editing, and research. The
business and legal aspects of becoming an author will also be covered.
Materials fee: $25.00. (Prerequisites: JB 311 or JB 301 or comparable upper
division English courses or permission of instructor.)
JB 613 (3 Credits) Alternate Years
Advanced Mass Media Law & Regulation (3+0)
Seminar on current issues, legal opinions, and legislative actions which
directly affect the mass media. Special emphasis on technological evolution,
corporate growth, and deregulation of administrative media law. (Prerequisites:
JB 413. May be taken concurrently with permission of instructor.)
JB 623 (3 Credits) Fall
Advanced Editing for Professionals (3+0)
A case study approach to contemplating and resolving clashes over such
day-to-day newsroom concerns as naming crime victims, attracting a larger
readership, squelching errors, eliminating sexist language, and fending off
libel suits while holding authorities accountable for their actions.
(Prerequisites: Graduate or upper-class standing.)
JB 625 (3 Credits) Alternate Years
Communication Theory (3+0)
(Same as COMM 625)
Communication 625 is a required course for the Master's Degree in
Professional Communication. The course is designed to acquaint students with
both the historical evolution of the discipline against the backdrop of the
evolution of the social sciences and with the theoretical perspectives of
knowledge-building that have marked that disciplinary evolution. Students will
learn the contextual interconnectedness of philosophy and theory. Finally,
Communication Theory will also make the essential connections between
theoretical perspectives and their professional uses.
JB 633 (3 Credits) Alternate Years
Public Relations Theory and Practice (3+0)
Course examines theory, practice, and research in public relations. Emphasis
on public relations in business, industry, government institutions, and
nonprofit organizations, as well as the role of public relations in American
mass media. (Prerequisites: Graduate standing and in some cases special
permission by instructor.)
JB 640 (3 Credits) Fall
Ethics and Reporting in the Far North (3+0)
(Same as JB 440 and
NORS 640)
Historical overview of media coverage of the northern frontier with focus
on journalistic ethics. Comparison made to media climate in third world
countries.
JB 641 (3 Credits) Alternate Years
Comparative Media Studies (3+0)
Historical development of different mass communication systems around the
globe. The relationship between press philosophies and their practical
implementation. Mass communication systems of selected countries as
representative examples of generalized systems. (Prerequisites: Graduate
standing, JB 601, and JB 625.)
JB 680 (3 Credits) Fall
Diversity and Media (3+0)
Examination of how women and minorities are portrayed in the mass media,
the employment of women and minorities in the media, as well as how accurately
the media reflects our society demographically. Presented from a feminist,
multicultural perspective using a broad feminist analysis encompassing issues of
gender as well as class, race, age, and sexual orientation. (Prerequisites:
Graduate standing, JB 625, and JB 601.)
JB 684 (3 Credits) Spring
Multi Media Theory and Practice (3+3)
(Same as JB 484, ART 484 and
ART 684)
Study of theory and techniques needed to produce multi media with a special
project for some university or community agency as the required final. Industry
is still debating the definition of multi media but for the purpose of this
course we define it as computer based, user-driven products with audio, visual,
and text components and also video or film where appropriate. Materials fee:
$75.00. (Prerequisites: Understanding of computer graphics [programs like
Illustrator, Freehand, Etc.] plus some mastery of a specialty like writing, art,
or television production.)
JB 685 (3 Credits) Independent Learning Program
Publishing, Production and Theory
Writing, editing, and production techniques for high school publication.
Topics: desktop publishing.