Marketing class helps businesses showcase tasty bites and beverages

Local coffee roasters and cafés showed off their specialty items Friday, Nov. 18, at the 2016 Roast and Boast, an event organized by students in a University of Alaska Fairbanks School of Management marketing class.

For the fifth year, the School of Management partnered with Northrim Bank to host this community event, which featured music, baked goods, fresh pressed juices and plenty of hot beverages.



Students in the Principles of Marketing class helped organize and market the event, gaining organizational management, budgeting, team building and event-planning experience.

Aaron Cottle is a senior majoring in business administration and part of the student team who worked on the class project. “I am really grateful to have this opportunity to work on a solid community event,” said Cottle. “It is an ideal way for students to learn outside the classroom while networking and working with local businesses.”

Five businesses showcased their wares at the event: Go Wild Superfood Café and Juicery, Great Harvest Bread Co., Little Owl Café, North Pole Coffee Roasting Co. and Sipping Streams Tea Co. All participants donated homemade baked goods or gift certificates for the door prizes. The grand prize was a Viper remote start system from Street Sounds.

See more photos from Roast and Boast 2016.