Characteristics of a successful strategic enrollment plan
Characteristics of a strategic enrollment plan include:
- Data-informed strategies, goals and objectives;
- A solid resource/fiscal plan to support each strategy, goal and objective;
- Accountability, to monitor progress (e.g., scorecards, dashboards, position responsibility);
- The planning process and the results are more important than the plan itself;
- Well-written summaries of the plan are more important than long, detailed, boring plans; and
- Continuous evaluation and modification of the plan.
There are four phases of strategic enrollment planning:
- Data collection and analysis
- Strategy ideation and action plan development
- Goal setting
- Implementation and continuation
Progress so far
Data collection and analysis
Identify and educate participants on the strategic enrollment planning process and phases. Identify data collection needs. Steering and leadership committees determine key performance indicators, or KPIs, and planning assumptions. Create an in-depth situational analysis for each main area of focus.
Strategy ideation and action plan development
The situational analyses help identify emerging strategies with the best potential to optimize key performance indicators. Action plans are developed and strategies prioritized, based in part on return on investment.
Set goals for the project and finalize the written plan and enrollment projections. Identify resources required to refine, execute and continually revise the strategies.
Implementation and continuation
Implementation. Establish scorecards for key performance indicators. Communicate the strategic enrollment plan to stakeholders. The leadership team oversees effective implementation, monitoring, evaluation, assessment and modification of the strategies.