Brand consistency is more than a logo

January 15, 2013

Carla Browning

The UAF brand is not just a logo, a tagline or a color palette. Ultimately, it’s the emotions that UAF sparks in others through the distinctive benefits we offer. The way people feel about UAF is at the heart of our brand.

From photography to typography to the color palette, all UAF materials should be designed with a consistent look. The university consists of many different units. Unifying the appearance of all marketing materials not only builds recognition, but reinforces the UAF brand to internal and external audiences. The design guidelines in this section outline the proper usage of key elements for building a strong brand.

Whether you need a presentation, a brochure, poster or stationery, templates can help you achieve UAF's brand look easily. The branding website has templates, artwork and other resources available. For assistance with template files, contact marketing@uaf.edu .