Friday Focus: Transforming the Athletics Department

June 14, 2019

Tori Tragis

Vice Chancellor Keith Champagne stands with Nook outside the Engineering Learning and Innovation Facility. UAF photo by JR Ancheta.
Vice Chancellor Keith Champagne stands with Nook outside the Engineering Learning and Innovation Facility. UAF photo by JR Ancheta.


— by Keith Champagne, vice chancellor for student affairs and athletics

Tuesday was a very exciting and long day for me. Chancellor Dan White provided me with the awesome opportunity and trust to lead, oversee and manage Nanook athletics, for which I am eternally grateful. I am honored to be assuming my new role at UAF as vice chancellor for both student affairs and athletics.

As I walked around our beautiful campus on the following sunny Wednesday, so many well-wishers and Nanook fans consistently congratulated me. I was repeatedly asked the question, “What will you do and what role will you play in the Athletics Department?” Once I returned to my office, I reflected on the questions posed to me and then I concluded that my role would be to transform Nanook athletics.

In essence, I am going to change the landscape of intercollegiate athletics at the University of Alaska Fairbanks by fully integrating athletics in the university, Fairbanks and surrounding communities. For example:


  1. I will integrate the Athletics Department into the Division of Student Affairs and remove any barriers preventing the opportunity for student-athletes to engage in all aspects of campus life;

  2. I will improve the relationship between UAF Athletics and the university community of students, faculty, staff and administrators;

  3. I will create a new model for UAF Athletics fundraising to generate the funds necessary to accomplish our strategic goals and align resources to achieve financial stability;

  4. I will develop and implement a new financial model for Athletics;

  5. I will improve community engagement and outreach and marketing to better connect with the Fairbanks and surrounding communities to improve campus connections and partnerships;

  6. I will invest in the facilities and infrastructure necessary to compete at the highest level;

  7. I will improve the Athletics Department’s relationship with University Relations, the Alumni Association, and the UAF and statewide development offices;

  8. I will build an athletics program that is important to all university constituents and improves the relationship between the department and the Fairbanks community;

  9. I will improve the Athletics Department’s brand locally, regionally, nationally and globally; and

  10. I will improve the Athletics Department’s relationship with various diverse community organizations and Alaska Native corporations.


Moreover, in order to achieve this transformation I will align the right people and I will communicate the new direction for the Athletics Department in all of my words and deeds to all those whose cooperation I need to influence the creation of teams, coalitions and partners who understand and are willing to develop ownership in our vision and the “transformation agenda” I outlined above.

Furthermore, I will work hard to inspire, motivate and energize the entire Athletics Department — its staff, student-athletes, coaches and administrators, and all internal and external stakeholders — to overcome fear, doubt, and major political, fiscal and bureaucratic barriers to change and success.

I believe in UAF, Nanooks athletics and the Golden Heart City of Fairbanks, and I am committed and dedicated to building a program all of our stakeholders will be proud to embrace and celebrate. I am confident that with all of us working together we will succeed in comprehensively transforming the Athletics Department beyond our expectations.

Friday Focus is a column written by a different member of UAF’s leadership team every week.