Marketing campaign to launch next week

November 7, 2012

Carla Browning

UAF will launch a marketing campaign Nov. 12. The statewide media campaign will feature the tagline "Naturally Inspiring" and will target prospective students. The Fairbanks campus will promote the brand with more than 75 street banners installed around campus and at entrances.

Other campaign launch activities will include the launch of our new brand website that will feature updated institutional identity guidelines and marketing templates for departments to use. Marketing and Communications is also developing a Brand Book and other tools.

UAF's brand is the sum of all of the experiences a student, faculty, staff or community member has had with UAF. Our brand is all of the associations that exist in the minds of our many stakeholders and over time it becomes our reputation.

The brand launch is in some ways the beginning. Now, we begin the task of integrating the brand into everything we do. A solid brand championed internally and shared through consistent creative execution will help us to attract and retain students, donors and research support.