Student-organized Roast and Boast coming Friday
November 19, 2019
Local coffee roasters and cafés will show off their specialty items on Friday, Nov. 22, at the 2019 Northrim Roast and Boast organized by University of Alaska Fairbanks marketing students.
The event is free and takes place from 5-7 p.m. at Northrim Bank’s Fairbanks Financial Center, 360 Merhar Avenue.
For the eighth year, the UAF School of Management is joining Northrim Bank to host this community event, which features delicious baked goods, handcrafted chocolates, award-winning teas, organic kombucha and plenty of hot beverages.
Seven businesses will showcase their creations at the event: Bagels & Brew, Diving Duck Locally Roasted Coffee, Little Owl Café, Mama Bears Organic Kombucha, North Pole Coffee Roasting Co. and Sipping Streams Tea Co. Joining the lineup this year for the first time is Lily and Mae Chocolates. All businesses have donated gift certificates or baskets for the door prizes, and the first 100 attendees will receive swag bags. The grand prize is the latest 128-gigabyte iPad.
UAF students in the Principles of Marketing class help organize and market the event, gaining experience in organizational management, social media development, budgeting, team building and event planning.
“I never realized how much work there is behind the scenes for an event,” said Myha Cortez, a senior business administration student working on the project. “My biggest takeaway is the importance of communication. It has been great to put what we learn in the classroom to use and see it all come together.”
This year’s student team expanded Roast and Boast to benefit those in need during the holiday season. Donations of nonperishable food items will be collected at the event for the Fairbanks Community Food Bank.
ADDITIONAL CONTACT: Tammy Tragis-McCook, 907-474-7042, tammy.tragis@alaska.edu
ON THE WEB: https://www.northrim.com/misc/roast-boast