Marketing

UAF is students, research and public service. Starting with careful analysis and strategy, University Relations supports all three by sharing the facts and stories that make up the university. We lead UAF's marketing and student recruitment efforts, which include the campaigns below as well as student recruitment publications such as the viewbook and search pieces.

Our staff can advise and guide you with planning, advertising, market research and advertising placement, budget recommendations, and identifying potential resources and partners to help you with your marketing endeavors.

Campaigns

University Relations is responsible for UAF's recruitment and image marketing campaigns, from traditional radio, TV and print to digital platforms such as Google search, Pandora, YouTube, etc.

Here are some examples of campaign commercials:

:30 eCampus

:15 eCampus

:30 UAF brand

:30 UAF brand

  • Research Matters V2 - 30-sec. commercial summer 2020
  • School of Education - Southcentral and Juneau, 30 sec. commercial spring 2020
  • School of Education - Interior, 30 sec. commercial spring 2020
  • Art of Online Education - Alaska, 30 sec. commercial spring 2020
  • Art of Online Education - outside Alaska, 30 sec. commercial spring 2020
  • Nanook Pledge - 30 sec. commercial spring 2020
  • Rankings - 30 sec. commercial spring 2020
  • Research Matters - 30 sec. commercial spring 2020
  • UAF works for Alaska - 30 sec. UAF image ad spring 2019
  • Start your adventure - 30 sec. commercial spring 2019
  • Find your adventure - 30 sec. commercial fall 2018
  • Discover what defines you - 30 sec. Fairbanks commercial
  • UAF is a smart choice - 60 sec. Fairbanks commercial
  • UAF is a smart choice - 30 sec. Fairbanks commercial
UAF Facebook ad example 1
UAF Facebook ad example 2
UAF Facebook ad example 3
UAF Facebook ad example 4
UAF Facebook ad example 5
UAF Instagram ad example 1

Here are some examples of digital display ad/paid search landing pages:

Fall 2020 UAF brand ad campaigns

UAF brand display ads example 1
UAF brand display ads example 2
UAF brand display ads example 3
UAF SOE display ads example 4
UAF brand display ads example 5
UAF brand display ads example 6

Fall 2020 SOE ad campaigns

UAF SOE display ads example 1
UAF SOE display ads example 2
UAF SOE display ads example 3
UAF SOE display ads example 4
UAF SOE display ads example 5
 

Fall 2020 Nanook Pledge ad campaigns

UAF Nanook Pledge display ads example 1
UAF Nanook Pledge display ads example 2
UAF Nanook Pledge display ads example 3
UAF Nanook Pledge display ads example 4
UAF Nanook Pledge display ads example 5
 
UAF brand landing page
UAF WA TV campaign landing page
UAF Ologie eCampus TV campaign landing page
UAF Nanook Pledge landing page
UAF Climate Scholars Program landing page
UAF School of Education landing page