Marketing

UAF prioritizes our students, research and public service. University Relations supports all three by sharing the important facts and interesting stories that make up our university. We lead UAF's marketing efforts and work with other units around campus on effective student recruitment initiatives. Explore some examples below.

Our staff can advise and guide you with planning, advertising, market research and advertising placement, budget recommendations, and identifying potential resources and partners to help you with your marketing endeavors.

Examples

University Relations utilizes a variety of channels for UAF's marketing campaigns, including TV, radio, social media and streaming platforms.

Here are some examples of campaign commercials:

:30 eCampus

:15 eCampus

:30 UAF brand

:30 UAF brand

  • Nanook Practical Research:30 commercial spring 2022
  • Nanook Pledge:30 commercial spring 2022
  • Nanook Commitment:30 commercial spring 2022
  • Better Tomorrow:30 commercial spring 2021
  • Rankings:30 commercial spring 2021
  • Solving Issues:30 commercial spring 2021
  • School of Education - Southcentral and Juneau, 30 sec. commercial spring 2021
  • School of Education - Interior, 30 sec. commercial spring 2021
  • Research Matters V2 - 30-sec. commercial summer 2020
  • Art of Online Education - Alaska, 30 sec. commercial spring 2020
  • Art of Online Education - outside Alaska, 30 sec. commercial spring 2020
  • Nanook Pledge - 30 sec. commercial spring 2020
  • Rankings - 30 sec. commercial spring 2020
  • Research Matters - 30 sec. commercial spring 2020
  • UAF works for Alaska - 30 sec. UAF image ad spring 2019
  • Start your adventure - 30 sec. commercial spring 2019
  • Find your adventure - 30 sec. commercial fall 2018
  • Discover what defines you - 30 sec. Fairbanks commercial
  • UAF is a smart choice - 60 sec. Fairbanks commercial
  • UAF is a smart choice - 30 sec. Fairbanks commercial

Here are some examples of digital display ad/paid search landing pages:

Fall 2020 UAF brand ad campaigns

UAF brand display ads example 1
UAF brand display ads example 2
UAF brand display ads example 3
UAF SOE display ads example 4
UAF brand display ads example 5
UAF brand display ads example 6

Fall 2020 School of Education ad campaigns

UAF SOE display ads example 1
UAF SOE display ads example 2
UAF SOE display ads example 3
UAF SOE display ads example 4
UAF SOE display ads example 5
 

Fall 2020 Nanook Pledge ad campaigns

UAF Nanook Pledge display ads example 1
UAF Nanook Pledge display ads example 2
UAF Nanook Pledge display ads example 3
UAF Nanook Pledge display ads example 4
UAF Nanook Pledge display ads example 5
 
UAF brand landing page
UAF WA TV campaign landing page
UAF Ologie eCampus TV campaign landing page
UAF Nanook Pledge landing page
UAF Climate Scholars Program landing page
UAF School of Education landing page