Trademark & Logo Use

Introduction to Licensing and Trademarks

The University of Alaska Fairbanks Licensing and Trademark Program was developed to promote, enhance, evaluate and protect the University's identity and brand, ensuring the proper and appropriate use of its name, logos and trademarks with the United States Patent and Trademark Office.

As defined by the U.S. Patent and Trademark Office, "a trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/service." 

A strong visual identity contributes to the University of Alaska Fairbanks reputation and brand, increases our ability to recruit outstanding students, staff and faculty, and allows us to engage alumni, donors and friends. Using consistent visual elements builds greater awareness and recognition of the University.

The goals of the University of Alaska Fairbanks Licensing and Trademark Program are to:

  • Ensure the proper use of trademarks, service marks, logos and insignias on products associated with the University to maintain standards in keeping with the quality of the University of Alaska Fairbanks.
  • Protect the University's reputation, good name and image by permitting only appropriate uses and assuring that only quality products bear the University's name, initials or logos through requiring that official licensees be used to imprint or produce any product bearing UAF marks unless they are produced on campus by authorized units.
  • Generate royalty income to benefit UAF and student scholarships.

These policies and procedures are designed to provide guidance for users and to ensure that institutional images follow high standards benefitting the University. 

View the Licensing and Trademarks Policy

The Licensing and Trademark Program is administered by Dining Services and Contract Operations. Please contact us with any questions at 907-474-6661, or email uaf.aux@alaska.edu.

nanook

The name University of Alaska Fairbanks, the initials UAF, the UAF logo and the word Nanook(s) are trademarks of the University of Alaska Fairbanks and are reserved for official UAF use.

University Relations reviews all designs incorporating UAF’s marks that are affixed to promotional items being offered for sale or free distribution to the public. Please visit the University Relations website for guidance on proper branding.
 

Approval of artwork is required prior to production of the merchandise:
Send your artwork or design questions to uaf-logo@alaska.edu.

Learfield Licensing Partners is the primary licensing agent for UAF. As such, Learfield Licensing Partners is responsible for administering the licensing program; including processing of vendor applications, collecting royalties, and enforcing proper trademark usage. 

Learfield Licensing Partners holds a seat on the Fair Labor Association's University Advisory Council and Executive Committee as well as regularly attends meetings and industry events covering anti-sweatshop considerations. Learfield Licensing Partners requires all active licensees to disclose detailed information regarding manufacturing locations used to produce licensed merchandise. Manufacturers applying for a license are requiclop-logored to disclose this information during the application process. 

 

 A world-class licensing firm, Learfield Licensing Partners consists of more than 560 colleges and universities, athletic conferences, the special properties nationwide.   The mission of Learfield Licensing Partners is to provide the best practices and strategies in the industry to properly protect and promote its member institutions brands and offer new resources and strategies for growth.

Learfield Licensing Partners is a full-service licensing and marketing company, which employs a staff of licensing professionals with the capability to establish and manage every aspect of a collegiate licensing program. 

Any use of all marks requires written approval prior to production. The name and marks of the University of Alaska Fairbanks are controlled under a licensing program administered through Learfield Licensing Partners.

 

The name and marks of the University of Alaska Fairbanks are controlled under a licensing program administered through the Learfield Licensing Partners (LLP). The group’s website, http://learfieldlicensing.com, has information about collegiate licensing that can be beneficial to an applicant.

The licensing process can vary in length, based on the licensee's responsiveness in meeting LLP and the University's policies and requests throughout the process. Many licensees complete the application process within two months, while others may take longer depending on how quickly they meet the requirements. For more information, please contact Learfield Licensing Partners. Generally the process is divided into three steps: 

  1. Complete and submit a Learfield licensing application. Submit with application fee and a representative generic sample of the product(s). Note: Do not include the university’s trademark on the sample. If approved, the process will move into the licensing phase. 
  2. A licensing agreement will be sent to your attention. Complete it and submit with an advance royalty payment and a certificate of adequate insurance. Licenses expire June 30 each year. However, new licensees can begin at any time of the year.
  3. The completed licensing agreement will be returned to the new licensee along with artwork, Collegiate Licensed Product (CLP) labeling information and royalty reporting forms.

Until the licensee received fully executed copies of the Agreement, it remains unauthorized to produce and/or distribute any merchandise incorporating the trademarks of the institution.
 

If you have questions after reviewing the application, you may 
email jkrebs@learfieldlicensing.com

Please include your name, company name and phone number in your correspondence.

 There are three options in pursing a license with the University of Alaska Fairbanks and Learfield Licensing Company.

Standard License

The Standard License is intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market.

Local License

The Local License is for companies that desire to obtain a license with the University and are located in UAF's immediate in-state market.

Internal Campus Supplier License

The Internal Campus Supplier License is for companies that wish to produce items purchased by the University of Alaska Fairbanks for internal use only. An Internal Campus Supplier Licensee is not permitted to sell product(s) to retailers, direct to consumers, to nonexempt school departments or any entity unrelated to the institution.

 To obtain details concerning licensing, royalties, rates and procedures for commercial enterprises, please contact:

Jacob Krebs
Learfield Licensing Partners
jkrebs@learfieldlicensing.com

Learfield Licensing Partners website, has information about collegiate licensing that can be beneficial to an applicant. You may also find out more about their partnership with the University of Alaska Fairbanks and other institutions, file a licensing application and once licensed you will obtain access to high quality digital art via subscription to Trademarx Online.

Any use of all UAF marks requires written approval prior to production. The name and marks of UAF are controlled under a licensing program administered through Learfield Licensing Partners.